byProxy - Augmented Reality Clothing Brand

This project was created under the direction of the renowned professor Gisela Grosse. The goal of the course was to develop a branding concept for an existing or conceived brand. Since Mika Albrink and I had developed augmented reality fused clothing in our free time, we took this as the foundation of our byProxy branding project.

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The Instagram app SparkAR can be used to upload an image recognition filter to the social media platform for free. The customer just has to follow the @byProxy.test channel on Instagram and point the app-internal camera at our clothing graphics and a tracked 3D animation follows.

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The byProxy brand concept is based on contrasting fusions of old and new technology visuals.